In last month’s column I introduced you to the concept of expert positioning. This is when you utilize tools such as article writing, public speaking and video marketing to establish your credentials as the expert in your industry.
One such technique is to utilize videos in your marketing. You simply create a number of videos on a variety of topics and post these to YouTube and your various websites. Creating a video presence is not difficult and it does not require that you hire an outside videographer to create you videos. In fact, I recommend that you absolutely do not invest in hiring a professional for your videos. The slicker your videos look the more it looks staged.
