Social media

For employers and their advisers, the dizzying array of recent decisions on personnel policy language can leave many questions.

For employers, the dizzying array of recent NLRB decisions on personnel policy language can leave many questions.

If allowing advisers to post freely on LinkedIn and other sites is worrisome, firm owners need to reevaluate internal communication practices, says columnist Wendy Keneipp.

The social media site is an invaluable marketing tool, says Amy Evans, but be sure potential clients know what you do and how to contact you.

Looking to move up in the ranks of benefits management and HR? Make sure to avoid these social media missteps that may cost you a job.

These techniques can help advisers boost their search engine placement and online marketing results.

Putting the sales process in perspective and getting these steps right will improve your business, says Wendy Keneipp.

Whether just starting out, or expanding an existing marketing plan, Amy Evans says social media can be an engaging way to promote your agency.