Training

Education and training efforts are poised for significant growth this year as organizations recognize the value of alternative rewards to keep and grow their workforces.

Benefit agencies often thrive by hiring more salespeople, but this can undercut the firm’s long-term viability, says adviser Eric Silverman.

When hiring a benefits broker or adviser, check if they’ve completed programs such as the Certified Employee Benefits Specialist offered by the International Foundation of Employee Benefit Plans.

Professional certifications help make it clear to clients that you know what you are talking about.

Advisers can work with clients to boost company loyalty with programs that teach female workers about health and retirement plans.

Despite pay equity issues, programs focused on teaching female workers about health and retirement plans boost company loyalty and workplace diversity.