Voluntary Benefits: A Strategic Advantage for Brokers in a Complex Benefits Landscape

For many Americans, life is becoming increasingly complex and so are their benefits needs. A growing suite of voluntary benefits is stepping in to fill the gap where traditional benefits programs fall short. This evolution creates a unique opportunity for brokers to become trusted partners who guide employers through smarter, more holistic benefits strategies.

Read this industry-perspective article to learn about:

• Where voluntary benefits are filling coverage gaps with specific benefits
• The role of brokers when it comes to benefits integration and understanding
• What a successful voluntary benefits program looks like for brokers