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There are few marketing issues in the adviser sector that in recent years have inspired more interest — and uncertainty — than the use of social media.
Evangelists for tapping into sites like Twitter and Facebook stress that even while they represent a fundamentally different communications platform from the traditional ways that advisers would promote themselves to prospective clients, some of the same marketing rules apply.
Kenneth Corbin is a Financial Planning contributing writer in Boston and Washington. Follow him on Twitter at @kecorb.
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