’Fresh Perspectives’ to generate interest among the uninsured

The American Association for Long-Term Care Insurance announced last week that it will publish its third consumer-focused advertorial section, entitled “Fresh Perspectives on Long-Term Care Planning" in the December issue of Kiplinger’s Personal Finance magazine.

“Fresh Perspectives” will focus on planning strategies for long-term care in the midst of a challenging economy. 

“Long-term care insurance policies have undergone significant enhancements during the past few years to attract younger, more budget-conscious consumers. To heighten awareness of these new planning options, the new supplement will deliver information many consumers are not aware of including reasons to start their planning early,” says Jesse Slome, AALTCI’s executive director. “The 'Fresh Perspectives' approach is intended to also generate interest among those who may have previously chosen not to purchase insurance coverage."

"This marks the third special long-term care planning cooperative effort between Kiplinger's and the Association," says Alex McKenna, publisher of Kiplinger's Personal Finance. "The most recent educational supplement from the AALTCI, which ran in our May 2011 issue, scored incredibly well in a survey of our readers. Specifically, 50% of those who read it said that it either changed their thinking about long-term care or they took some kind of action as a result of reading it. We expect the December supplement to have the same – if not greater – impact.”