Who is EBA’s Voluntary Adviser of the Year?

Willy Loman is gone, and Sharla St. Rose wants to fill his place. As director of voluntary benefits at New York City-based NFP Corporate Services, St. Rose is passionate about what voluntary benefits can do to ease the financial burden of employees who are not privy to C-suite-level life insurance.

“This whole idea of those Gerber Baby plans, they do so well because for a lot of people there’s a comfort in knowing that when you pass, you’ll leave something for your family members,” she says. “You don’t have these Willy Loman types anymore. You barely have door-to-door life insurance salespeople, and when you do, they’re not looking to take care of the [low income, often minority] population. So a lot of employees just don’t have these coverages.”