It is easy to think of benefits as a decision one makes for themselves. However, if one has children, insurance options are not only about the individual. In the U.S. workforce, 72% of women and 93% of men have children under the age of 18, so working with clients to offer benefits supporting families with kids is a necessity.
Offering flexible work schedules or discounted child care options goes a long way with working parents, but family-focused benefits take that commitment a step further. Consider ways to help your clients ensure that the health-related benefits available to them are not only the best options for them, but their family as well.
