Today’s employees are becoming more discerning when it comes to vetting the benefits programs of potential employers — and given the tight labor markets of recent years, businesses are responding. That’s a key finding of a national survey of employee benefits brokers that TransUnion conducted in late 2023, which gauged the latest trends in the market.
Beyond traditional medical benefits, employer interest in holistic wellness programs that address multiple facets of employee health increased dramatically. Benefit brokers reported in the survey that the top five non-traditional benefits requested by the employers they work with centered on supporting the mental, financial, physical and digital health of employees.
