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One of the most powerful and effective opportunities is market segmentation. Here’s how to do it.

If employers don’t let potential or current workers know specifics about the benefits offered, they're missing out on a big opportunity.

Benefits consultants play a key role in preparing employers for how they should use point-of-sale rebates to lower healthcare costs.

Group long-term care insurance can help employees protect their assets and relieve some of the stress of caregiving — as well as benefit clients, too.

Claims are astronomical. The first thing clients should do is cover prescription drugs under stop-loss insurance.

How two very different types of employees can reap the benefits of using health savings accounts as a way to save for the long term.

How clients can help their employees get back on the job — and why it matters.

The first step is for employers to define their health and well-being goals and what it means for their company.

As workers bear the brunt of healthcare costs, clients can take actionable steps to help, including funding employees’ health savings accounts.

Understanding workers’ different values and priorities can make advisers more consultative sellers.