Dr. Yusuf Sherwani has seen the future of smoking cessation programs. As co-founder and CEO of Quit Genius, his vision is to supplement human coaching with digital technology to bolster a highly personalized and nuanced approach to help users quit smoking and vaping.
The mobile app automates the user experience by understanding thought patterns, negative thinking and the triggers around smoking, like stress or social pressures. It starts with a few minutes of daily engagement with a board-certified coach and features wearable technology in the form of a breathalyzer that tracks the level of carbon monoxide, a dangerous toxin that’s produced when someone smokes. That level decreases as individuals wean themselves off smoking.
