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When Facebook and Apple began offering egg-freezing benefits to employees in 2014, the move was seen as typical Silicon Valley. The creative if unconventional perk helped attract and keep younger tech talent, but it was out of reach to all but a tiny slice of the U.S. workforce.
Now, at a time when companies will do just about anything to recruit and retain workers, fertility benefits have gone from novelty to a must-have for many companies.
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In addition to finding success with a self-funded model, an in-house program gives Fello's employees access to cost-free primary and urgent care.
Smaller companies don't need to outspend to compete, says Justworks SVP, if they focus on these particular strategies that go a long way.
Communication, customization and connection with employees help to boost awareness and understanding of company offerings.
The SVP and head of human resources for Hanmi Bank focuses on benefits that make a difference for the greatest number of employees.
Benefit reductions meant to cut costs and even free up funds for AI may be undermining retention, as workers scale back savings and question their employers' priorities.
