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The defined contribution concept isn’t widely used in the enhanced benefits space (also known known as “voluntary”). But when communicated properly, it’s a powerful and innovative tool that brokers can bring to their clients.
I always ask employers, “Why do you pay for benefits such as life, dental, vision and disability?” Their response tends to be: “They’re nice benefits. Our employees like them.”
Eric Silverman is founder and owner of Voluntary Disruption, a division of Silverman Benefits Group.
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