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When talking about benefit plans at open enrollment with employer clients or employees, I always encourage broker-adviser partners to think of it in terms of attending their favorite performer’s concert.
Let’s say you just bought tickets to Metallica, Jay-Z or Elton John. You’re spending top dollar and time to see the main event, the headliner. But the party starts with the opening act. The same can be said about benefits enrollment.
Eric Silverman is founder and owner of Voluntary Disruption, a division of Silverman Benefits Group.
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