5 tips to meeting online expectations
Online expectations of insurers Web presences are higher than ever, according to a new report from Forrester Research, for a confluence of reasons; the economic instability has increased demand in certain sectors, insurance advertising is a billion-dollar venture, with most of it directing consumers to Web presences, etc. As a result, whether quote-seekers or self-serving policyholders, consumers expect sites to be available, easy to use and fast. And if a site doesnt live up to these expectations, a competitor is only a click away.