5 ways small businesses can survive the pandemic this year

“The majority of small business owners are living sort of day to day, week to week, month to month,” Reiniger says. “A large company, however, has the benefit of probably billions of dollars in cash reserves. So if they have a terrible quarter or even two years where their sales go down by 30%, they can weather that storm.”

That means small businesses have to get serious about preserving cash where they can, Reiniger says. And they need to do it now.