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Millions of dollars have been spent to make sure consumers have an immediate, even emotional response to the logos of global brands such as Nike, Coca-Cola and Apple. So can individual employers use the same strategies to build strong “identity loyalty” among their own employees?

Road to Workplace Benefits Mania: Ahead of the July conference, speaker Scott Snow says that most employers have a large health care cost problem and aren’t aware that many employees have working spouses who can be covered by their own plan.

Blogger Mark Gaunya breaks down these concepts as they relate to client and prospect relationships in today's ever-changing business world. Follow his principles and tips for improving in these areas.

Although some employers are considering and even implementing a private exchange option for their employees, many remain skeptical of the immaturity of the marketplace and employee readiness.

The president of the ESOP Association calls the Supreme Court’s decision in Fifth Third Bancorp v. Dudenhoeffer a “mish-mash” and says he doesn’t consider it to be a big victory for employers.

Wondering if your wellness program is delivering the goods or just delivering good profits to your vendor? Intel and GE’s joint venture Validation Institute will tell you. Think of it as a new sheriff in the wild west of wellness ROI, armed with science and a calculator.

“The majority of Americans, including many small business owners, are still confused about the health reform legislation,” according to agent training and support organization Health Partners America. Here are 10 common FAQs small group clients have about the ACA so that you can be prepared to answer them.

Dealing with the compliance and regulatory challenges of the Affordable Care Act and other employment legislation hasn’t left employers much time in recent years to deal with broader benefits strategy issues but the two areas – compliance and strategy – go hand-in-hand.

Summer is the perfect time to make a dent in your reading list. As you lounge by the pool or relax beach side, EBN has you covered with a list of 2014’s must-read books.

When he ran for president in 1988, Michael Dukakis infused the phrase “Massachusetts Miracle” into stump speeches to describe the state’s economic transformation. That same description could apply if a costly and controversial plan to fix the state’s Connector exchange succeeds.