A plea for plain English

Published Updated 3 Min Read

As an editor, I tend to be pretty picky about words (just ask my kids every time they use “like” as a verb instead of “said.” And don’t even get me started on the word “utilize.”) More than once, I’ve wished someone would write a “Say This, Not That!” guide for benefits professionals and providers.

So I was happy to read Kathleen Koster’s story on page 26 about translating employee benefits into plain English. It grew out of a slide show in which we asked readers to comment on their benefits communication pet peeves. As Kathleen points out in this month’s article, many of you are so well-versed in the lingo (and that’s a good thing) that it’s easy to forget that not everyone’s going to immediately understand common benefits and retirement terms.

Andrea Davis
Editor-in-Chief

Andrea Davis is the former editor-in-chief of Employee Benefit News, the leading publication for the employee benefits industry. An award-winning journalist and editor, Andrea has covered the … Read full bio


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