Effective communication is key to any internal business endeavor — some would say benefits most of all. And if your business is like many others across the country, it is considering — or already implementing — a shift toward defined contribution or consumer-driven health plans, an effort that may well require your biggest communications campaign yet.

Life Technologies, a California-based medical research and life sciences company with more than 10,000 employees, shifted its workforce to a CDHP in 2010. Benefits leader Carole Mendoza says the eucation and communication effort for that change ran the gamut from bathroom newsletters (the old “porcelain press”) to blogs, webinars and social networks. She says Life Technologies offers its workers a health savings account incentive for subscribing to its benefits Twitter account, but that it’s hard to beat basic email for a direct message.

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