College job fairs go hybrid with smart tech

Published Updated 4 Min Read

Job fair
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Still sending your recruiters to in-person job fairs? If your efforts begin and end there, you’re likely missing out on building connections with top talent. 

Like every other part of work, recruiting and hiring has been turned on its head in the wake of the pandemic. Today, nine out of 10 employers prefer virtual interviews, according to InCruiter, though data from software company TechDoQuest shows that 51% of Gen Z job seekers would rather have in-person communication and form relationships with their recruiters. To further complicate the recipe of how employers should recruit today, data from Handshake, a job platform that connects college students with employers, found that 71% of students find virtual interviews to be less intimidating — particularly women and people of color.

Lee Hafner
Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio


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