- Show that your company provides meaningful work. Jobseekers want to know, “What are we going to do together if I take a job with you?”
- Show that you have good people. Explain your workplace culture, values and vibe.
- Show that you reward employees. How do you show appreciation, recognition and the path of progression?
- Think back to your core DNA. What is your purpose? Harken back to the vision of the founders.
- Authenticity. What is true of us today when it comes to this area of work?
- Aspirational. What do we want to be true of us tomorrow?
- Unique. What is true of us that is truly unique? There is something inside every company that is truly, uniquely them.
- Simple. Is our message simple to remember and align to?
