- Key Insight: Learn why Gen Z’s digital fluency is reshaping benefits engagement and employer strategy.
- What’s at Stake: Rising benefit costs and insufficient support threaten retention, productivity, and employer brand.
- Forward Look: Prepare for digital-first, default HSA strategies to become standard employer practice.
- Source: Bullets generated by AI with editorial review
Gen Z and millennials are proving to be the most benefit-savvy generation — but they’re still struggling to understand how to use them to meet their money goals.
