With more than 13 million customers, Humana is one of the largest U.S. health insurance companies. But, according to Humanas president and CEO Bruce Broussard, the Louisville, Ky.-based insurer is in the business of health outcomes, not insurance underwriting.
Broussard, the keynote speaker at the HIMSS15 conference in Chicago on Tuesday, described Americas healthcare system as one of the most inefficient systems in the world, calling for a change from the current supply-based system to a system built around demand in which consumers come first.
