Do American employees know enough about retirement readiness and financial planning? A new interactive program airing on NBCUniversal and sponsored by ING U.S., Inc., will help to answer this brewing national question.
Through a cross-portfolio, multi-platform sponsored initiative to encourage a national conversation, the interactive portion will ask audiences to submit personal finance questions though social media channels, a Jan. 17 announcement lists.
The effort will be available will be available on-air and online at NBCUniversal News Group, the NBCUniversal Sports Group brands and the USA Network. The program will run through April 2015, according to the issued statement.
Well-known market commentator Jim Cramer and TODAYs Carson Daly, former MTV personality, will help to launch the effort. On Thursday, CNBCs Mad Money w/ Jim Cramer started the financial education primer, asking its viewers to submit questions via the #GetAPlan hashtag. TODAY is set to begin its portion starting Jan. 22, the press release states.
ING U.S. Chief Marketing Officer Ann Glover says the promoting greater financial education is extremely important to us, and it reinforces our commitment to helping Americans with their retirement readiness.
ING U.S., the retirement, investment management and insurance product services company, will rebrand as Voya Financial in 2014.
We always work to push boundaries with valuable solutions for advertisers to create connected viewer experiences across all our brands and platforms, says Seth Winter, executive vice president of News and Sports Advertising Sales Group at NBCUniversal.
