As open enrollment for marketplaces on will conclude at the end of the month, federal health officials have nabbed NBA star LeBron James to shoot up a buzzer beater that will garner more attention from Americans in need of affordable health insurance.

According to the Centers for Medicare & Medicaid Services’ video, James, an Akron, Ohio native with two NBA Championships under his belt, offers advice on how to sign up for health care under President Barack Obama’s landmark law. 

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