I’ve never met Danna Korn, but after spending just 25 minutes speaking with her, I believe her company – wellness program vendor Sonic Boom, in Carlsbad, Calif. – is aptly named. Recalling from middle school science that a sonic boom is the thunderous sound created from shock waves when an object is moving faster than the speed of sound, Korn’s approach to wellness and her views on traditional programs likely will send shock waves through the industry.
Since co-founding Sonic Boom, Korn – serving as CEO and chief motivational officer – has worked to turn the traditional approach to workplace wellness, which she terms “old school,” on its head and encourage employers to embrace a focus on greater sustainability and changing employees’ daily health behaviors.
