The future of recruiting: Social media and AI tech go hand in hand

Published 5 Min Read

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Social media has already become an essential tool in building a company’s brand and growing a loyal audience base — but could it also be used to attract talent and fill available jobs?

Glassdoor reports that 86% of HR professionals feel as if recruitment has become more like marketing as U.S. employers face a national labor shortage. Companies are fighting to sell themselves to employees, rather than the other way around.

Deanna Cuadra
Senior Reporter

Deanna Cuadra is a senior reporter at Employee Benefit News. Her work covers healthcare, U.S. policy and reform, challenges faced by women and parents in the workplace and innovation in work culture … Read full bio


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