When Sheri Atwood initially founded SupportPay, the fintech platform was built to help divorced couples financially navigate co-parenting. But she quickly realized that her app could offer solutions to other demographics of caregivers, too.
According to the company’s data, 28% of SupportPay’s users are “financial caregivers” — folks who financially support a loved one but are not the primary caregiver. Twenty percent of those are sharing that financial responsibility with other family members outside of their household — and struggling to split the burden. SupportPay has recently expanded their offering to meet those needs.
