Commentary: For most, the definition of culture is fairly nebulous and subjective, but for Andrew Brown, author of Organisational Culture, Gerry Johnson and Kevan Scholes, creators of the Cultural Web, culture comprises a few specific elements: artifacts, stories, rituals, heroes, symbols, beliefs, attitudes and values.
1. Artifacts. Artifacts are physical items found to have particular symbolism for a company. This could include an early product line or the napkin that comprised the original idea for the company. Artifacts remind us of things created from an earlier time.
