Benefits Think Bearers of good news: It’s time to put HR in the spotlight

Published 5 Min Read

Hand holding HR blocks
Adobe Stock

Human resources leaders, once relegated to the backstage of business, have begun to take center stage. Long seen as the behind-the-scenes “fixers” of workplace problems, the pandemic helped rewrite HR’s role in the eyes of employees. 

Pre-pandemic employees heard from HR about things like performance reviews, open enrollment, new hire orientation, and if there was a problem. When the pandemic hit, employees were suddenly hungry for the kinds of benefits HR had been cultivating all along —  and employees were grateful that HR was out in front telling people about options for therapy, telehealth visits, nutrition coaching, diabetes management, etc. 

Kevin Knight
Chief marketing officer

Kevin is a seasoned marketing leader with deep experience in consumer and enterprise marketing. He was Chief Marketing Officer at ExpertVoice, Global Head of Brand Strategy and Marketing … Read full bio


For reprint and licensing requests for this article, click here.


More From Employee Benefit News

Sign Up Form

Login Modal Form