Benefits Think How to evolve benefit programs to support working parents

Published 8 Min Read

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The past couple of years have been exceedingly difficult for everyone, and even more so for working parents as they juggle working with increased child care challenges, including difficulty finding quality child care and the rising costs of care.

There has been a mind-shift amongst employees, especially working parents, who do not want to return to the old status quo and who are seeking flexibility and supportive employers. Employers have a unique opportunity to adapt to better support working parents. In doing so, can demonstrate they value their employees. New data shows that employers who prioritize culture, benefits and the overall employee experience will see a huge increase in productivity and happier employees who feel valued–thus increasing retention rate and retaining top talent.

Lynn Perkins
CEO

Lynn Perkins is the founder and CEO of UrbanSitter.


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