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A suite of the nation’s most powerful benefits-related branding assets is available for sale or licensure, including a related federally registered trademark and four web domains. The trademark is benefits.com®, a particularly valuable piece of intellectual property for an aggressive organization that wants to dominate the rapidly evolving landscape of health care and employee benefits. The web domains are www.benefits.com, www.benefits.info, www.benefits.co, and www.benefits.us.com.
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The technology has the potential to assist human resources with everything from recruiting talent to managing unemployment benefits.
At the top benefit firms experiencing the most gains in the large-group market, such as Aon, growth strategy boils down to one asset: their employees.
At the top benefit firms experiencing the most gains in the large-group market, such as Aon, growth strategy boils down to one asset: their employees.
Commentary: Technology is easily duplicated. Even for those who excel at it, technology is not their greatest asset. Brand, marketing and service model make a company.
Commentary: High-limit personal umbrella coverage can be a door-opener for brokers and consultants, says Sam Fleet, president of AmWINS Group Benefits.
