A suite of the nation’s most powerful benefits-related branding assets is available for sale or licensure, including a related federally registered trademark and four web domains. The trademark is benefits.com®, a particularly valuable piece of intellectual property for an aggressive organization that wants to dominate the rapidly evolving landscape of health care and employee benefits. The web domains are www.benefits.com, www.benefits.info, www.benefits.co, and www.benefits.us.com.
Is it wrong that I find this incredibly exciting?!
“As in other industries where seismic change has occurred, buyers of benefits will be drawn to channels they perceive to be neutral and credible — what some have called ‘trusted advisor’ channels,” promotes the assets’ current owner, Chris John.” The most powerful channels will be branded with names that resonate with consumers like Hotels.com in travel, WebMD in online health care, and esurance.com in online insurance sales. For an organization looking to dominate the employee benefits, health care and health insurance industries, an instantly recognizable brand such as benefits.com will be invaluable.”
Industry veteran and Employease founder John Nail, who represents the seller, notes, “Single name domains, like benefits.com, are rare enough but one that’s federally trademarked represents a unique opportunity for the purchaser. The benefits.com domain will make it supremely easy for literally millions of customers and prospective customers to find the purchaser online. It’s a powerful set of assets with a truly easy-to-remember destination.”
“As many as 30 million new health care buyers are expected to hit the market this fall,” adds John. “And tens of millions more will soon be using private exchanges. This means visibility will be more important than ever. The benefits.com domain will make it simple for buyers to find the new owner, learn about its products and services, and make their purchases.”
The sale of the benefits.com assets will take place as a private transaction. Interested parties should contact John Nail at jnail@theindustryradar.com or 404-310-3072. For more information on purchasing or licensing the benefits.com assets, visit www.benefits.com.
So, are you in? Is just a domain enough to bring in consumers (and their health care dollars) to the emerging insurance exchange marketplace? Leave your thoughts — and opening bids — in the comments.
