I get a lot of survey data related to HR/benefits — seriously, a LOT. I could wallpaper my cubicle with just a day’s worth of press releases about one survey or another. As I read the releases about how researchers polled 500 or so benefits professionals about one thing or another, I wonder: Who gets asked to participate in these? It’s like how I’m constantly seeing new CNN or Gallup tracking polls, but have never known anyone who’s actually participated in one.
But now, I have a chance at actually knowing someone who’s participated in a professional poll: You.
Recently, Benz Communications announced the launch of its Inside Benefits Communication Survey, the first survey of benefits and HR managers created specifically to learn how companies are strategizing and implementing benefits communication. And its founder and chief strategist, Jen Benz, is inviting you to participate.
“Studies document that it’s not only the benefits a company offers but how those benefits are used that determine corporate ROI on benefits — including happy, healthy, company business-focused employees. And — as is becoming increasingly apparent in this era of 24/7 communication — how benefits are communicated is a key factor in whether and how they’re used,” she says. “Yet, from an industry-wide perspective, we have little understanding of how companies are strategizing and implementing their benefits communication. We created this survey to gain insight into the what, why, when and how of benefits communication with the goal of identifying and sharing the factors driving successful communication programs.”
Respondents to the 36-question, 10-minute survey will get inside knowledge of what effective companies are doing, where they need help and what their plans are. You’ll also get recommendations on what to do with that information.
If that weren’t enough, there’s also a chance to get free stuff — including tools, content or an hour-long strategy meeting with a Benz Communications consultant (available to one of every 20 participants).
Ready to start? Click here to take the survey, then as always, share your thoughts in the comments about what you think is working or not working when it comes to benefits communication.
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