I’m always wary of something being called a “mega-trend,” because most of the time I find that the trend rarely, if ever, lives up to the hyped-up title — and that’s even if it’s truly a trend at all.
So, when I saw this message in my inbox: “7 Emerging Mega-Trends That Will Change Wellness Communication… Forever,” I sighed heavily, but clicked through to read it anyway.
The mega-trends, compiled by wellness and benefits communication firm Hope Health, aim to clue benefits pros into ways they can effectively shape their company’s wellness strategies. Such strategies, according to a Hope Health survey, are being hindered by:
