Banco Popular de Puerto Rico

Crossing the value gap should be a top priority for benefit sellers. The value gap is a chasm that exists between how most advisers sell, which buyers view as ho-hum, and a wonderful place where relatively few sellers travel, but buyers love. Taking your buyers across the value gap lands you in a place where buyers are more frequently willing to buy and where you'll have more fun than a kid in a candy store.

After 10 years as a sales coach to benefit professionals - both core and voluntary - I have had an epiphany of sorts. My epiphany was this: Sales success is really very simple, regardless of your product or service. It boils down to this:

It is certainly not news that most Americans are ill-prepared to retire with 70% income replacement. We can blame high fees, which the press and regulators seem to focus on, and a decade of low or negative returns, but the real problem is that most participants are not saving enough and are not actively engaged in the process of preparing for retirement. Then, some industry professionals are still implying that their services are free. But with sweeping disclosure regulations about to become law, that myth will be quickly debunked. It's time to debunk other myths and tell plan sponsors and participants the hard truth.

The top benefit advisers take their clients' needs very seriously. But Anthony (Tony) Madera, winner of this year's EBA Retirement Plan Adviser of the Year award, seems to take them personally.

After going through all the normal marketing steps for his firm - direct mail, email and referral promotions, among others - benefits broker Jim Edholm has added another: videos.

The U.S. health care payments industry is undergoing changes as it grapples with inefficiencies in how patients, payers and providers exchange information and money. At the same time, it must respond to economic pressures, government reforms and other dynamics while it focuses on quality, value and cost reduction.

There's a lot of strategic talk in Big Sky Country these days about the power of biometric screenings, health care analytics, value-based pharmacy benefit management, captives insurance and state-run health cooperatives under the Patient Protection and Affordable Care Act.

EBA Advisery Board brings diverse backgrounds, experience.

As a new mom with an 18-month-old and a one-month-old, I'm only beginning to scratch the surface of what it means to feel parental pride. However, I definitely experienced something akin to it as I was reading through the nomination forms for EBA's 2011 Employee Benefit Adviser of the Year.

In these days of increasing reliance on electronic communication and high-tech Internet applications, in-person meetings have never been more important for Darrell Phillips. By holding regular face-to-face meetings with the 4,000 employees at his 41 501(c)(3) and governmental hospital plan clients across the state of Kansas, Phillips' mission is three-fold: 1) Build trust with the employer; 2) Serve the purpose of the programs by helping employees take advantage of their benefits; and 3) Let employees know they have access to a resource who truly cares about them.