Sales and Marketing

To the fanfare of many benefit advisers and industry associations, the House on Wednesday passed legislation that aims to cut through the red tape of state-by-state broker and agent licensing, streamline the licensing process and allow for brokers to sell insurance in states across the U.S.

As if employee benefit brokers and advisers in California haven’t had enough uphill battles trying to preserve their standing along the changing HIX landscape, some of them also now have to worry about being paid for helping enroll more than 500,000 residents in the state-run public exchange. But at least one industry insider believes it’s much ado about nothing. …

In exclusive interviews, Mercer’s Julio Portalatin and the heads of several other top brokerages — Gallagher, Lockton, Higginbotham, Willis and Pacific Resources —speak with EBA about their strategies for sustained development and staying ahead of the competition.

Wizened consumers who are able to analyze their entire out-of-pocket exposure. That’s the goal of ConnectedHealth’s private exchange, says Joe Donlan, the company’s president. However, he predicts that increased consumer engagement is just part of the wave toward more employers adopting private exchanges. Donlan shares his view on where the industry is headed and how brokers fit into the exchange system.

Commentary: Columnist Mel Schlesinger shares the secrets of selling your knowledge rather than relying on value-add services to close the sale.

Commentary: The problem with marketing surfaces when sales initiatives fail to meet expectations. This occurs because they’re based on ideas that don’t work, says John Graham. The sales expert shares how to avoid making such mistakes at your firm.

Commentary: As open enrollment season moves into full swing, columnist John Ludwig turns your focus to financial wellness, a growing concern for employers.

Commentary: Is your agency ready for 2015? Columnist Nelson Griswold shows how an in-depth analysis of a firm's strengths and weaknesses can help set goals for the new year.

Commentary: Targeting the small employer in today’s benefit landscape requires specific resources and knowledge from a benefit adviser. Columnist Jack Kwicien unveils what considerations to make when addressing the needs of your small employer clients.

Commentary: The more companies we come in contact with, the more we hear this statement and the more we realize how much employers are relying on their broker, says Beverly Beattie.