Sales and Marketing

Start the year out right with smart, aggressive goals that will motivate your team and transform your business.

From tech firm CEOs to brokers and HR professionals, these industry innovators will help shape the coming year as trends emerge and a new administration takes office.

Eliminate common objections from prospects’ vocabulary through adviser Eric Silverman’s ‘proven system.’

Brokers don’t realize marketing directly influences buyers and the selling process, says consultant Wendy Keneipp.

Employee Benefit Adviser, in partnership with business intelligence data analytics firm miEdge, presents the 2016 list of the top employee benefit brokerages in the country, ranked exclusively on health and welfare revenue. Revealed in descending order, the listing is based on Form 5500 reporting data as of Aug. 31.

Knowing your message and strategy are the cornerstones of an effective campaign, according to consultant John Graham.

Employee Benefit Adviser, in partnership with business intelligence data analytics firm miEdge, presents the 2016 list of the top employee benefit brokerages in the country, ranked exclusively on health and welfare revenue. Revealed in descending order, the listing is based on Form 5500 reporting data as of Aug. 31.

Advisers who want to bring in new clients should make their homepage priority No. 1, says HealthJoy’s Rick Ramos.

By acquiring LinkedIn, the software giant hopes to help salespeople zoom in on their prospects.

Steady ascent for advising firms could be bolstered further by Trump presidency.