Dont assume incentives will draw participants
Patel says to approach incentives with a grain of salt. If your employees dont see value in completing the activity, the incentive wont work like you hoped. Incentives are just one aspect of a wellness program, not the only lever in plan design.
Weak communications strategy
Creative communication is important to engaging employees. The tennis shoes on a flyer, she says, arent motivating anyone to go run. Patel suggests using inspiring images of actual people doing actual wellness. You must promote the program in a meaningful way like you would promote other important things around the office, she says. Repeat the message, personalize it and use emotional ties to connect with people.
A realistic ROI
C-suite executives might be looking for an immediate reduction in health care costs. Dont overpromise your programs when strategizing. In addition to ROI, uncover and sell the VOI Value on Investment, Patel adds. Happy, healthy and productive employees are more engaged and they better support one another.