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We can all play a part in preparing for this and future outbreaks.

Voluntary benefits set employers apart in the war for talent; how do brokers choose which ones to bring to their attention?

“If we don't have a game plan for how to educate employees, everything is for naught,” says Nick Rockwell, president at Eastbridge Consulting Group.

“We need to build health plans that incentivize employees to make better healthcare choices based on quality,” Jim Blachek, CEO of Dynamic Benefit Solutions, says.

Advanced care planning is an opportunity for advisers to address caregiving with clients and boost the value this benefit brings to employers.

Benefits advisers need to look beyond healthcare and traditional benefits to account for financial stress, mental health and other factors, experts say.

To convince employer clients and prospects of the merits of DPC, advisers must present it in a way that offers a solution to control the total cost of care.

An effective benefits strategy should use tech to communicate and offer options for all employees.

This year’s group of standout advisers represent a new generation of leaders from around the country who are tackling issues of wellness, healthcare and new benefit offerings.

Remote care for sleep disorders can increase productivity and lower healthcare costs, says the SleepCharge president.