Views 3 HR engagement strategies for open enrollment

Published October 19, 2020 11:04 AM EDT 1 Min Read

This year’s open enrollment season will look a bit different than previous years. A majority of employed Americans are now working from home and even more workers are concerned for the possibility of pandemic-driven health and financial stress. Now more than ever, a well-rounded benefits offering communicates to employees that their employer is invested in not only their overall health, but their future.

Most employers only communicate about benefits a few times throughout the year, including during open enrollment, onboarding or a qualifying event. More regular communications on employee benefits should be table stakes for any business’ benefits program.

In the world of HR, there’s a stigma around how sending numerous emails or “touchpoints” to employees can be seen as spamming. In fact, employer communications policies typically discourage a more regular cadence of messages to employees and as a result, employees are less informed about, and do not take full advantage of their benefit plans. But the truth is, the occasional 1-2 emails is not enough.

Neil Vaswani

CEO and co-founder

Neil Vaswani is CEO and co-founder of Corestream, a platform that provides a single point of integration for HR professionals.

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