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Social media relationships deserve your personal attention. Start keeping track of the people you connect with online.
“Pay attention to and record the relationships that you develop in social media as you would in any other context,” says Cameron Nordholm, co-founder of online adviser marketing firm AdvisorDeck. “Review these, reach out periodically and track the results across different networks,” he says.
Samantha Allen is a former digital managing editor of Financial Planning, On Wall Street and Bank Investment Consultant.
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