There’s a lot of noise in the individual coverage health reimbursement arrangement (ICHRA) space right now. As more employers look to individual coverage options, it’s no surprise that platforms, brokers and tech vendors are scrambling to stake their claim. Everyone wants a seat at the table and some are trying to build a second table altogether.
Lately, I’ve seen a growing trend: new middleware platforms pitching themselves as the all-in-one solution for carriers. They promise a plug-and-play model where one integration solves everything. Sounds great in theory. But if you’ve ever worked in insurance tech, you know theory and execution often live in very different ZIP codes.
