Advisor strategies

Everyone understands that advertising helps sell products and that was the top way to sell health plans through the public exchanges. But looking back on the first open enrollment, which advertising techniques worked and what lessons were learned to raise the number of enrollees further for 2015?

American workers are increasingly satisfied with their retirement plans and interested in investing in them, a trend advisers and employers use in their favor.

Helping employers with benefits education is often cited as a key advantage of private health care exchanges, and while educating employees on their benefit choices was noted as a top challenge in a recent employer survey, only 2% of those surveyed have opted for a private exchange.

While many in the industry think voluntary sales is a no-brainer for benefit advisers and employees alike, there's one type of product that hasn't seen a boost thanks to the ACA.

The self-insurance option for small businesses doesn’t seem to be as popular for managing ACA costs and mandates as some in the industry once thought.

Commentary: Blogger Craig Hasday wants you to know what this new law could mean for advisers, and Washington.

One brokerage has gone as far as to create a position internally to only analyze claims. Why you need to get on the data bandwagon, too.

Benefit advisers should be familiar with certain grace periods when employers can avoid penalties.

IRS issues annual health spending account contribution limits and out-of-pocket maximums.

Commentary: Blogger Andy Torelli says after the first ACA enrollment, we’re still years away from knowing the true efficacy of the law. What can advisers learn from this limbo period?

Nearly half of newly insured Americans signed up for coverage off the ACA’s public marketplaces and benefit advisers have several theories as to why.

Brokers may be the best intermediary to communicate a matter of pediatric dental compliance to employers and medical carriers operating in numerous states as regulations shift.

As more large brokerages seem to be opening their own platforms, one company wants to provide a means for the smaller independent agent to have a branded, customized private exchange, too.

Commentary: Sebelius was in an “unwinnable position," according to the former head of sales and marketing at Covered California, Michael Lujan. The former insurance agent writes that more engagement with the benefits industry would have behooved the troubled health secretary.

As new social media platforms arise, there are more opportunities for brokers to act as ‘trusted advisers.'

Scott Mayer, vice president of data analytics for WorkforceTactix, shares a day in his life juggling meetings, email, strategy sessions, parenthood and sticking to his healthy habits.

Republican Representative Mike Rogers of Michigan, who sponsored the MLR bill, is moving on from Congress.

Ronnell Nolan’s HAFA has taken off in Louisiana, and now she has her sights set on major federal legislation.

Months after becoming the first state to offer health care coverage to lower-income residents through a “private option” rather than Medicaid expansion under the ACA, Arkansas finally agreed to extend this closely watched political compromise.

EBA’s 10 Rising Stars in Advising are younger than age 35 and bringing much-needed talent and innovation to an industry that desperately needs it.