Microsoft and Google struggle to sell AI tools

By Dina Bass and Jackie Davalos
Published 4 Min Read

COmputer screen with Microsoft's Gemini AI platform open
Bloomberg

Earlier this week, Microsoft named artificial intelligence pioneer Mustafa Suleyman chief of its consumer AI business and hired most of the staff from his Inflection AI startup. A day before, Bloomberg reported that Alphabet’s Google was in talks to license its Gemini AI engine to Apple.

The moves suggest that despite pouring billions of dollars into partnerships, investments and product development, Microsoft and Google are struggling to figure out how to capitalize on generative artificial intelligence. Neither company is moving fast enough to field consumer products that generate revenue and grab market share, and, despite their size and power, they remain vulnerable to being disrupted.

Dina Bass and Jackie Davalos

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