Leveraging back-to-school season to improve benefits engagement

By Alyssa Place, This is my expertise

Published August 28, 2025 12:00 PM EDT 1 Min Read

Back to school items on a desk — Adobe Stock

As the back-to-school season unfolds, employers are taking advantage of a pivotal moment in the year to reaffirm their commitment not just to their workforce’s productivity — but to their employees’ holistic well-being.

Amid mounting tuition costs, lingering student debt, and the juggling act between work and family demands, workplace education benefits are swiftly emerging as a critical lifeline. Tuition assistance, student loan repayment, 529 contributions or flexible learning opportunities do more than ease financial stress; they bolster employee loyalty, mental well-being and productivity.

A recent survey from EdAssist by Bright Horizons revealed that while 74% of employees are interested in further education and skill-building, over half are deterred by concerns about student loan debt. Employer-sponsored education programs — such as tuition assistance, loan repayment, skills development, and internal training — can help relieve financial stress while enhancing productivity, satisfaction, and retention. Bright Horizons also stresses the importance of integrating these benefits with other supports like flexible schedules, backup child care, and financial wellness programs to drive true engagement.

Read the full article here.

Alyssa Place

Editor-in-chief

Alyssa Place is the editor-in-chief of Employee Benefit News and has been with the team since 2019. Her work covers mental health, DEI, women at work, financial wellness, retirement and workplace … Read full bio

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