In 2020, when digital marketing company Feathr transitioned to a four-day workweek, it wasn’t just to give time back to its employees. It was out of necessity.
The company, which provides marketing support to non-profits, saw business halt as COVID made its impact. Rather than conserve cash with a round of layoffs, co-founder and CEO Aleksander Levental decided to implement temporary 20% pay cuts for his 160 employees — and soften the financial blow by cutting work hours, too.
