While there are many potential benefits of tuition assistance programs, the challenge for business leaders is to manage investments in employee education in a way that maximizes returns, both for the employer and the employee. Not only does tuition assistance need to encourage employees to develop specific skills, it also needs to empower employees to pursue their educational goals.

For companies who want to launch a new tuition assistance program - or revamp an existing one - I connected with John Zappa, CEO of EdLink to identify four steps to get started:

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