A small HR department, along with the increased regulatory complexities brought on by health care reform, leave Ed Bray, director of benefits at Hawaiian Airlines, little time to delve into the health metrics of his company's 5,000 employees.

"There is so much good technology out there now where I can put in the employee data and it will spit out exactly what's going on - do you have a smoking situation, an obesity problem, do you have prescription drugs that are maybe being overused or too many people using the emergency room when urgent care is an option," he muses. He just doesn't have the time to look into it.

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