With open enrollment for 2016 over for many employers, it might be tempting for benefit managers to sit back, relax and forget about it for another year. But benefits communications experts say now is the ideal time to conduct an open enrollment post-mortem before memories of what worked and what didn’t have faded.
“Think like a marketer and view your staff as clients. Engage with your employees and get their feedback,” says Jay Krishnan, director of product marketing at workforce communications company GuideSpark.
