Gamification makes employee wellness fun, which can increase interest in these programs, but groundbreaking research into this trend suggests that a more holistic approach is needed to sustain healthy behaviors over the long run. There could even be legal concerns if employers aren’t careful about what they’re promoting.

A Brigham Young University analysis of more than 2,000 health and fitness apps, most of which feature game-styled aspects and design – part of an industry that’s projected to pocket $2.8 billion by 2016 – offers a revealing glimpse at the wellness gamification phenomenon.

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